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The Road to FINANCIAL SUCCESS!

19 “Mile Markers” to develop your financial management skills and set you on a journey towards financial success.

The road to financial success is always a hot topic, but around this time of year, we tend to throw out any trace of actually managing our finances. I mean really, it is such a thrill to find a good sale, right?!

Yep, it is all fun until we blow a proverbial tire (i.e. we run out of money before we run out of bills). That’s usually when reality sets in.

Some of us have no problem avoiding sales because we hate large crowds, standing in line, keeping up with the latest trends, or spending money in general… But then here comes this old crazy lady named “Sallie Mae” who just wants to rob us blind for trying to better ourselves. Trust me–been there, done that, paid enough for thousands of t-shirts but ol’ Sallie never sent me one.

I’ve got news for you: there is hope! My brother–Dr. Clement Ogunyemi aka “The Finance Doctor”– and I are going to give you some tips that will put you well on your way towards achieving financial success. Just think of us as your friendly roadside assistance technicians. We are going to help you change that blown tire and navigate towards a bright financial future! And get this, none of this is a secret. Many people (myself included) have embarked on this challenging but exciting journey and have come out better. Share this article with everyone you know, and let’s journey towards financial success together!

Roads are a record of those who have gone before.

Rebecca Solnit

The 19 Mile Markers

1. Set your goals!

Make a plan, stick to the plan, always deliver!

Storks

We must begin by writing down clear individual and family (as required) financial goals. Use this 4-point inspection to set your goals. Each of your goals should be: 

  • Focused on specific events (e.g. retirement), activities (e.g. travel), and opportunities (e.g. lump sum debt repayment).
  • Aligned to your values, beliefs, and overall strategy.
  • Quantifiable–associated with a realistic timeline and your financial situation.
  • Simple, clear, and concise. Don’t overthink it.

For example: A lot of people say, “I want to be a millionaire!” Sounds great! Us too! But does this pass the 4-point inspection? Not quite. Let’s see if we can fix it.

  • I will achieve a net worth of at least $1 million by the time I retire in twenty years (focused). I will cut expenses by reducing my restaurant allotment by $100/month, cable subscription (save $125/month), and carpool to work (save ~$60/month on gas) (quantifiable). I will work with my financial planner to add this to my other monthly investments (real estate, brokerage account, etc.) (aligned) to take advantage of compound interest. (Simple, clear, and concise)

Last tip on this point, post your goals in common places. That way everyone in your house can see and believe in the goals. The refrigerator is a great place to post!

2. Develop and maintain a “can do” mentality!

Are you a doer or a don’ter?

Johnny Wu, Pain & Gain

Ok, ok. Enough quotes for today. But seriously, let’s develop “doer” mindsets. Repetition is everything. You are what you tell yourself. So we challenge you to adjust your vocabulary. Stop telling yourself what you cannot do! Instead, tell yourself what you will do. Look in the mirror and affirm you can, you will, and success looks GREAT on you! Eventually, your body language, habits, and work ethic will exude confidence and excellence.

3. You get the first piece of the cake!

Imagine this: you get a freshly baked cake every pay period. As soon as this delicious, savory, warm, sweet-smelling cake comes out of the oven, the entire community shows up at your doorstep to take a piece of the cake that you earned. Being the kind person you are, you let everyone have a piece–often leaving yourself with the crumbs (like the little crumbs that get stuck under your fingernails). Not anymore!

We are applying our favorite birthday rule: you always get the first piece of your cake! So we advise that you pay yourself 10% first. Make this automatic. It’s your money! Let it build your emergency fund. Build that fund to at least $1,000 (goal is 3-6 months of expenses). Then, continue to work this muscle to build your long-term savings/investing.

4. Write down every last one of your expenses!

Divide your expenses into two baskets: essential and non-essential. Within the essential basket, break them down even further into variable and fixed expenses. You are conducting a Sherlock Holmes investigation into [Insert your name here]’s personal finances. We want you to be the best forensic detective ever! Identify where you spend literally every penny (even the ones that fell out of your pocket into the couch). Here are a few more things to think about:

  • Find out where your money is going. 
  • Learn to what/whom you are dedicating your time and resources (priorities) and what you can potentially cut.
  • Study your spending habits to understand how all your expenses tie together. You may reveal an ugly truth. (e.g. a $5 value meal may not seem like a lot, but it adds up when you spend that amount three times/day.)

5. Prioritize your expenses and pay them on time. (This is where writing down your expenses comes in handy.)

We are going to state the obvious, essential expenses take priority over non-essential. Every. Single. Time. (e.g. XBox Game Pass does not come before food for the kids.) So make your bill payments automatic. Here are a couple of things to think about:

  • Check out these four essential “expense tires” that your financial vehicle cannot run without: Food, clothing, shelter, and transportation. Prioritize these above all other expenses. 
  • Live below your means. You cannot live a Boardwalk lifestyle on a Baltic Avenue income. (Yes, that is a monopoly reference.)

6. Develop a budget aka a “monthly spending plan.”

Ok, new assignment. You are now the Chief Financial Officer of [Insert your name here] Inc. Congratulations on the new assignment! 🎉 Your new job is to create a spending plan. Here’s what you must include:

  • How much money did you bring home? (post tax aka “net income”)
  • You have already written down expenses. So now, let’s create a “zero-based” budget.
  • Pay yourself first–How much are you able to set aside each month for your personal savings, emergency savings, kid’s college fund, etc.?
  • Don’t forget to prioritize those four expense tires (food, shelter, clothing, transportation)
  • Obliterate debt! (We will talk more about this on Number 14)
  • It’s ok to put your fun activities into your budget! A budget is not stressful, it is fun. 
    • We will continue to “drive” this point home: You are telling your money where to go instead of wondering where it went.
  • Give! Give! Give! Be charitable. The more you give, the more you receive!

7. Start learning more about your paycheck, benefits, tax status, etc.

This is where a good financial consultant and/or tax accountant comes in handy. A good finance professional will teach you how these things work so you won’t unintentionally give free loans to Uncle Sam (i.e. wait all year for a gigantic tax refund) or owe Uncle Sam a ridiculous amount of money when tax season arrives.

8. Plan ahead for large known expenses!

We’ll give you an example: Christmas is the same time every year. Why does it still come as a surprise to us?? Plan ahead. Save. (maybe catch some items on sale throughout the year). Whatever you do, be ready for known large expenses.

Emergencies happen, but failing to plan for known large expenses is often one of the biggest disruptions on our journey towards financial success.

9. Reconcile your checking account monthly.

You don’t want expenses sneaking out of your account. Reconcile what you spent and when you spent it. For example, I (Olaolu) noticed a $0.99/month payment going to Apple from my account. I did not know what it was for and neither did Apple. This is a small amount, but again, every penny matters when you are doing “zero based” budgeting. 

  • If you are single, have a monthly board meeting with yourself. If not, have a monthly board meeting with your family. 
  • It is ok to talk through what went well and what can be improved. 
    • Here are some [nonconfrontation] questions you can ask: What went well this month? What are areas of opportunity?

10. Learn more about investing.

Again, having a good financial professional is key. Let them teach you the ropes. DIY investing doesn’t often end well.

  • Do not jump in the deep end of the pool! If you do not understand it, do not invest in it.
  • Stay away from get-rich-quick investments. It seems like there is a new one every week. Do not fall for it!
  • Educate yourself so you won’t end up in a situation you cannot easily escape (*cough* Bernie Madoff *cough*).

11. Develop a retirement plan as early as you can.

  • Time is on your side. The earlier the better. Take advantage of compound interest (aka interest on interest).
  • Make sure the risks align with your goals. For example, if you plan to retire in five years, you probably should avoid extremely risky investments. Conversely, if you have thirty years until retirement, you may feel more comfortable assuming more risks.

12. Develop a college plan for your children as early as you can.

Despite what we think, not all of our children will get an athletic scholarship. Some [most] of us will have to pay for our children’s education. It would suck if your kids are unable to pursue higher education because you did not prepare. It’s all about planning ahead. 

  • Begin saving as early as possible (preferably 16-18 years but a late start is better than no start)
  • Plan as if your child will not receive a single scholarship. If they do, you created a substantial nest egg for your child to begin investing. Win-win!

13. Start saving for a down payment towards a home.

Owning your own home is a huge step towards financial success.

  • Despite what people may tell you, your home can be an asset if done correctly.
    • Make sure the asset side of the home outweighs the liability side (i.e. it’s worth more than what you owe on it).
  • A home can be passed down (generational wealth)
    • You are setting your kids up for success while starting a generational wealth cycle.

14. Become debt free.

Again, we cannot allow the lenders to eat all of our cake! The “Debt snowball” method worked for us, so that is what we recommend! Here is how https://www.ramseysolutions.com/ explains it, “The debt snowball method is a debt-reduction strategy where you pay off debt in order of smallest to largest, gaining momentum as you knock out each remaining balance. When the smallest debt is paid in full, you roll the minimum payment you were making on that debt into the next-smallest debt payment.”

15. Learn all about insurance.

Insurance is a must have. Life, health, home/renters, disability, long-term care, identity theft, and auto insurance are seven of the top must haves! Do your research to find the best price for the best product. Review and update your coverages regularly.

  • Insurance exists to transfer risk of financial loss from you to the insurance company.
  • Insurance is like an umbrella–if you don’t have it, you risk getting rained on when the storm comes!

16. Monitor your credit report!

You can get one free report per year from each of the credit report bureaus. Here’s how to get your free credit report: https://www.consumer.ftc.gov/articles/free-credit-reports

17. Keep great records!

Remember, you are the CFO. You’re in charge of ensuring your company’s financial success.

  • Imagine you were also the CEO of your company. Would you give your CFO a bonus or would your CFO be collecting unemployment?

18. Develop an estate plan and will!

Another must have. We will all die someday. It is a fact of life. Do not make your family guess your wishes. We must normalize developing and discussing our wishes before we die. Do your best to avoid leaving behind a grieving family that is fighting over assets, money, or your wishes. 

19. Have fun on your journey towards financial success!

We know this seems like a lot, but it is not a terrible journey. Is it challenging? Of course! But we were always told that all things in life worth having are challenging. Accept the challenge! Turn on your best perseverance jams! Let’s enjoy this journey to financial success!

Want to learn more about personal finance and/or need a little help on your journey towards financial success? Purchase Dr. Clement Ogunyemi’s book Nine Tenth! Regardless of your religious beliefs, the sound financial principles taught in this book are proven to work! Click here to find out more! Also, you can reach Dr. Clement Ogunyemi on his website: https://www.4qfinancial.com/about/

Meet the Authors (Yep, we are brothers!)

Olaolu Ogunyemi: U.S. Marine Officer | Author | Mentor

A loving husband, Father, teen mentor, and U.S. Marine Officer, Olaolu Ogunyemi has a deep passion for working with children fueled by an unending supply of energy and imagination! Since he was young, Olaolu has been nicknamed the “life of the party” because he pours his exuberant personality into everything he does. As the fifth of six children, he is intimately familiar with the bond that is forged during quality story time; thus, Olaolu was inspired to start writing children’s stories to help create loving and memorable family moments.

Olaolu writes and speaks in a simple, easily understandable language, and an entertaining style that keeps families hooked while learning vital lessons about virtues and sparking a continuing conversation.

Olaolu is a frequent traveler and in his free time, he enjoys playing music, exercising, and spending time with his family.

Connect with him at:

www.parent-child-connect.com

Dr. Clement Ogunyemi aka “The Finance Doctor”

Dr. Clement Ogunyemi aka “The Finance Doctor” is the founder and Chief Executive Officer of 4Q Financial Management LLC. The company assists clients in maximizing their wealth and reducing taxes. Some of its most popular services include Financial Management, Financial Education, and Tax Planning. Clients of all kinds are accepted. 4Q Financial’s offices are located in Northwest Arkansas where they have developed a remarkably positive reputation working with the local community.

Dr. Ogunyemi has been a finance professional for nearly a decade, with the scope of his work ranging from investment banking with Morgan Stanley to managing funds of the world’s largest and most profitable retailer, Walmart.

Dr. Ogunyemi holds a Bachelor’s of Science in Business Management, Masters of Business Administration with a concentration in Corporate Finance, and a Doctor of Business Administration with a concentration in Finance.

Through his experience, he has learned the importance of sound budgeting and spending. He is currently a Chief Financial Officer Consultant for several organizations and serves as a finance chair for several non-profit organizations.

His doctoral study centers around the importance and impact of financial literacy programs on an individual’s financial decision making.

A frequent traveler and entrepreneur, he enjoys working out and spending time with his beautiful fiancé, two sons, and his dog.

For more information be sure to visit https://www.4qfinancial.com.

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How to shift your perspective and live a better life TODAY!

I have said it a million times; The Lion King is one of the greatest movies ever! One of my favorite scenes is when Rafiki smacks Simba on the head with a stick. In my younger days, I loved that scene solely because I thought it was hilarious. Well… I still think it is hilarious, but now I have a more profound understanding of why Rafiki smacked Simba. Rafiki was challenging Simba to adjust his perspective.

Source: The Lion King

Let’s begin with this quote:

Life is like a weight room: full of things that can either crush you or make you stronger. It all depends on your perspective. -Olaolu Ogunyemi

So how do we transition from being crushed to building strength? Easy(ish)! We must adjust our PERSPECTIVE in the following areas:

Pressures of life. Let’s deal with the word “pressure” really quickly. Pressure is defined as a “continuous physical force exerted on or against an object.” When we describe the “pressures of life,” we often think of a continuous crushing feeling that breaks us down or holds us back. However, as a person who spends a fair amount of time working out, I think of the word “resistance” when I read that definition. For years, we have acknowledged and enjoyed the benefits of resistance training (i.e. we build muscle strength as our body adapts to the continuous force against it). I challenge you to view the pressures of life through this lens. The pressures of life are opportunities for you to grow, develop, and get stronger and wiser than you were before!

Energy. When it comes to positive energy, I have said in the past, “you are what you think.” This merely scratches the surface and gives the illusion that positive energy is derived from simply maintaining happy thoughts. Let’s develop a deeper perspective. In addition to “happy thoughts,” we must live a life of hope and anticipation to create sustained positive energy. The key is to always remember that everything will work out just fine no matter how heavy the resistance is.

Relationships. It is so easy to develop transactional relationships in this life we often refer to as a “rat race.” Quick exercise: look at your current network (contacts, business/social media connections, etc.). Make a ball park assessment of how many people you have added to your network for transactional purposes. If you are anything like me, that number is pretty alarming. Does this mean we are evil for wanting to build our network to grow our businesses or platforms? Absolutely not! The focus here is to transition current and future contacts from transactional relationships to genuine relationships. (Hint: there is a reason the vast majority of effective leaders are people oriented). I challenge you to be true to and transparent with your personality, characteristics, and values. That way you attract people who connect to you for those reasons. In turn, I implore you to connect to people for the same reasons.

Seasons. Just as the four seasons are associated with a change in climate, life’s seasons change based upon the world around us. We must be aware of and adapt to these many changes. Do not mistake this for changing who you are and/or abandoning your values. Instead, develop creative methods to serve others in ways that align with the season. For example, if you enjoy social media and your passion is teaching others to dance (for the record: Definitely not me. You don’t want to see my uncoordinated dance moves), why not combine the two during this season when social media continues to thrive? Gladly welcome change and thrive in every season!

Patience. Fellas, if you want to spark WWIII, look your wife in the eyes and say, “I prayed for patience, and God gave me you!” Ok, I’m sorry. Back to business. Growing patience requires action. I believe we are naturally inclined to want immediate results. That is why inventions like the microwave have been successful for decades! I love how dictionary.com defines patience, “the capacity to accept or tolerate delay, trouble, or suffering without getting angry or upset.” We will discuss the emotional control aspect a little later, but let’s first discuss the “capacity” portion of this definition. We expand our capacity each time we learn to delay gratification. This is where hope and anticipation comes into play. Our belief that everything will work out just fine drives our hope and anticipation which expands our capacity to accept delay without negative emotions. Let’s normalize waiting with anticipation.

Endurance. Earlier, we discussed how the pressures of life aka “resistance” helps us build strength. Consistently building strength over time creates endurance. Fun fact: When you exercise consistently, your body continually adapts and strengthens which requires you to increase resistance to continue to get stronger. You see where I’m going with this yet?! As goes life. You are stronger today than you were yesterday! So keep building that strength! Keep working hard! Keep pushing! You are strong and resilient, and you have the endurance to continue growing from the pressures of life! In the words of my old basketball coach, Nick Brown, “if that does it motivate you, you don’t have a pulse.”

Chance. Life is full of risks. Even driving to work exposes you to danger. Today I want to encourage you to believe in yourself and take a chance! I found an excellent article on therapychanges.com that describes the psychological benefits of risk taking. Here are the 9 benefits the author (psychologist, Rochelle Perper, Ph.D) describes: 1.  Unforeseen opportunities may arise; 2. Build confidence and develop new skills; 3. Develop sense of pride and accomplishment; 4. Learn things you might not otherwise; 5. The chance to actively pursue success; 6. Spurs creativity; 7. Opportunity to create change in your life; 8. Develop emotional resilience; 9. Feel more engaged and happy.

Time. I view time as one of the most precious nonrenewable resources we have. In other words, once it’s gone, it’s gone. Firstly, that is great news because we should not dwell on our past failures. Like Rafiki said, “It doesn’t matter! It’s in the past!” My buddies in the Marine Corps would say, “that round is down range, and it ain’t comin’ back.” Those failures of past times are gone… so let them go! Secondly, we have to budget our time the same way we budget our money in that we should be intentional about how we spend it. I’m not encouraging you to obsess over time; rather, I want you to avoid wondering, “where did the time go” at the end of the day. Develop priorities and be intentional about who and what you spend time on.

Inspiration. Sometimes it gets tough to maintain that hope and anticipation we’ve mentioned a couple of times. So how do you continue to push? What drives you? What is your “why?” Your inspiration is the wind beneath your wings during thriving times and the force that drives you through valleys during low times. This is your purpose, conviction, and mission in life. Three quick questions to ask yourself: 1. What activities, thoughts, or passions energize me? 2. What are my greatest strengths? 3. What value do I bring to those around me (hint: we all bring value to those around us)? The intersection of these answers will reveal your inspiration.

Victories. Celebrate wins! I don’t care how “small” they may seem. For example, I typically workout 6 mornings a week. Although this may seem routine and mundane to others, I absolutely love working out first thing in the morning, so I celebrate every day. No matter how challenging the workout, I complete it! This victory sets the tone for my entire day, which sets the tone for my week, which sets the tone for my month, and so on until it sets the tone for my life. I won! I defeated the urge to roll over in my bed that somehow feels the most comfortable when my alarm sounds. The daily victories reinforce the fact that I am a victorious person (one who consistently wins), and so are you! What victories do you need to start celebrating?

Emotions. Around 4th grade, I learned that humans are also called “homo sapiens” and we are in the Mammalia class. It was so fascinating to learn about our connection with animals. These lessons encouraged me to explore my primitive behaviors and actions (especially in sports as I yelled, “I’m an animal!“). When I entered Junior High, we began to discuss how we differ from animals by introducing key terms like “cerebral cortex.” I then became fascinated with how our mind is capable of processing complex thoughts, languages, memories, and emotions! The older I get, the more I admire our minds’ complexity. This admiration caused me to shift how I view our emotional responses. We have complete control of how respond or react to a given circumstance. This emotional control is fed by all of the previously mentioned tenets and like the others, takes practice. Food for thought: How will you respond? Will you use your admirable complex mind, or will you revert to a primitive response to adversity? You have the power to choose!

Life throws so many things at us. The weight of the world often makes us feel as if we are unable to cope. This is your encouragement: you can make it! The resistance is making you stronger! You have what it takes! Let’s adjust our PERSPECTIVE and live a better life!