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The Road to FINANCIAL SUCCESS!

19 “Mile Markers” to develop your financial management skills and set you on a journey towards financial success.

The road to financial success is always a hot topic, but around this time of year, we tend to throw out any trace of actually managing our finances. I mean really, it is such a thrill to find a good sale, right?!

Yep, it is all fun until we blow a proverbial tire (i.e. we run out of money before we run out of bills). That’s usually when reality sets in.

Some of us have no problem avoiding sales because we hate large crowds, standing in line, keeping up with the latest trends, or spending money in general… But then here comes this old crazy lady named “Sallie Mae” who just wants to rob us blind for trying to better ourselves. Trust me–been there, done that, paid enough for thousands of t-shirts but ol’ Sallie never sent me one.

I’ve got news for you: there is hope! My brother–Dr. Clement Ogunyemi aka “The Finance Doctor”– and I are going to give you some tips that will put you well on your way towards achieving financial success. Just think of us as your friendly roadside assistance technicians. We are going to help you change that blown tire and navigate towards a bright financial future! And get this, none of this is a secret. Many people (myself included) have embarked on this challenging but exciting journey and have come out better. Share this article with everyone you know, and let’s journey towards financial success together!

Roads are a record of those who have gone before.

Rebecca Solnit

The 19 Mile Markers

1. Set your goals!

Make a plan, stick to the plan, always deliver!

Storks

We must begin by writing down clear individual and family (as required) financial goals. Use this 4-point inspection to set your goals. Each of your goals should be: 

  • Focused on specific events (e.g. retirement), activities (e.g. travel), and opportunities (e.g. lump sum debt repayment).
  • Aligned to your values, beliefs, and overall strategy.
  • Quantifiable–associated with a realistic timeline and your financial situation.
  • Simple, clear, and concise. Don’t overthink it.

For example: A lot of people say, “I want to be a millionaire!” Sounds great! Us too! But does this pass the 4-point inspection? Not quite. Let’s see if we can fix it.

  • I will achieve a net worth of at least $1 million by the time I retire in twenty years (focused). I will cut expenses by reducing my restaurant allotment by $100/month, cable subscription (save $125/month), and carpool to work (save ~$60/month on gas) (quantifiable). I will work with my financial planner to add this to my other monthly investments (real estate, brokerage account, etc.) (aligned) to take advantage of compound interest. (Simple, clear, and concise)

Last tip on this point, post your goals in common places. That way everyone in your house can see and believe in the goals. The refrigerator is a great place to post!

2. Develop and maintain a “can do” mentality!

Are you a doer or a don’ter?

Johnny Wu, Pain & Gain

Ok, ok. Enough quotes for today. But seriously, let’s develop “doer” mindsets. Repetition is everything. You are what you tell yourself. So we challenge you to adjust your vocabulary. Stop telling yourself what you cannot do! Instead, tell yourself what you will do. Look in the mirror and affirm you can, you will, and success looks GREAT on you! Eventually, your body language, habits, and work ethic will exude confidence and excellence.

3. You get the first piece of the cake!

Imagine this: you get a freshly baked cake every pay period. As soon as this delicious, savory, warm, sweet-smelling cake comes out of the oven, the entire community shows up at your doorstep to take a piece of the cake that you earned. Being the kind person you are, you let everyone have a piece–often leaving yourself with the crumbs (like the little crumbs that get stuck under your fingernails). Not anymore!

We are applying our favorite birthday rule: you always get the first piece of your cake! So we advise that you pay yourself 10% first. Make this automatic. It’s your money! Let it build your emergency fund. Build that fund to at least $1,000 (goal is 3-6 months of expenses). Then, continue to work this muscle to build your long-term savings/investing.

4. Write down every last one of your expenses!

Divide your expenses into two baskets: essential and non-essential. Within the essential basket, break them down even further into variable and fixed expenses. You are conducting a Sherlock Holmes investigation into [Insert your name here]’s personal finances. We want you to be the best forensic detective ever! Identify where you spend literally every penny (even the ones that fell out of your pocket into the couch). Here are a few more things to think about:

  • Find out where your money is going. 
  • Learn to what/whom you are dedicating your time and resources (priorities) and what you can potentially cut.
  • Study your spending habits to understand how all your expenses tie together. You may reveal an ugly truth. (e.g. a $5 value meal may not seem like a lot, but it adds up when you spend that amount three times/day.)

5. Prioritize your expenses and pay them on time. (This is where writing down your expenses comes in handy.)

We are going to state the obvious, essential expenses take priority over non-essential. Every. Single. Time. (e.g. XBox Game Pass does not come before food for the kids.) So make your bill payments automatic. Here are a couple of things to think about:

  • Check out these four essential “expense tires” that your financial vehicle cannot run without: Food, clothing, shelter, and transportation. Prioritize these above all other expenses. 
  • Live below your means. You cannot live a Boardwalk lifestyle on a Baltic Avenue income. (Yes, that is a monopoly reference.)

6. Develop a budget aka a “monthly spending plan.”

Ok, new assignment. You are now the Chief Financial Officer of [Insert your name here] Inc. Congratulations on the new assignment! 🎉 Your new job is to create a spending plan. Here’s what you must include:

  • How much money did you bring home? (post tax aka “net income”)
  • You have already written down expenses. So now, let’s create a “zero-based” budget.
  • Pay yourself first–How much are you able to set aside each month for your personal savings, emergency savings, kid’s college fund, etc.?
  • Don’t forget to prioritize those four expense tires (food, shelter, clothing, transportation)
  • Obliterate debt! (We will talk more about this on Number 14)
  • It’s ok to put your fun activities into your budget! A budget is not stressful, it is fun. 
    • We will continue to “drive” this point home: You are telling your money where to go instead of wondering where it went.
  • Give! Give! Give! Be charitable. The more you give, the more you receive!

7. Start learning more about your paycheck, benefits, tax status, etc.

This is where a good financial consultant and/or tax accountant comes in handy. A good finance professional will teach you how these things work so you won’t unintentionally give free loans to Uncle Sam (i.e. wait all year for a gigantic tax refund) or owe Uncle Sam a ridiculous amount of money when tax season arrives.

8. Plan ahead for large known expenses!

We’ll give you an example: Christmas is the same time every year. Why does it still come as a surprise to us?? Plan ahead. Save. (maybe catch some items on sale throughout the year). Whatever you do, be ready for known large expenses.

Emergencies happen, but failing to plan for known large expenses is often one of the biggest disruptions on our journey towards financial success.

9. Reconcile your checking account monthly.

You don’t want expenses sneaking out of your account. Reconcile what you spent and when you spent it. For example, I (Olaolu) noticed a $0.99/month payment going to Apple from my account. I did not know what it was for and neither did Apple. This is a small amount, but again, every penny matters when you are doing “zero based” budgeting. 

  • If you are single, have a monthly board meeting with yourself. If not, have a monthly board meeting with your family. 
  • It is ok to talk through what went well and what can be improved. 
    • Here are some [nonconfrontation] questions you can ask: What went well this month? What are areas of opportunity?

10. Learn more about investing.

Again, having a good financial professional is key. Let them teach you the ropes. DIY investing doesn’t often end well.

  • Do not jump in the deep end of the pool! If you do not understand it, do not invest in it.
  • Stay away from get-rich-quick investments. It seems like there is a new one every week. Do not fall for it!
  • Educate yourself so you won’t end up in a situation you cannot easily escape (*cough* Bernie Madoff *cough*).

11. Develop a retirement plan as early as you can.

  • Time is on your side. The earlier the better. Take advantage of compound interest (aka interest on interest).
  • Make sure the risks align with your goals. For example, if you plan to retire in five years, you probably should avoid extremely risky investments. Conversely, if you have thirty years until retirement, you may feel more comfortable assuming more risks.

12. Develop a college plan for your children as early as you can.

Despite what we think, not all of our children will get an athletic scholarship. Some [most] of us will have to pay for our children’s education. It would suck if your kids are unable to pursue higher education because you did not prepare. It’s all about planning ahead. 

  • Begin saving as early as possible (preferably 16-18 years but a late start is better than no start)
  • Plan as if your child will not receive a single scholarship. If they do, you created a substantial nest egg for your child to begin investing. Win-win!

13. Start saving for a down payment towards a home.

Owning your own home is a huge step towards financial success.

  • Despite what people may tell you, your home can be an asset if done correctly.
    • Make sure the asset side of the home outweighs the liability side (i.e. it’s worth more than what you owe on it).
  • A home can be passed down (generational wealth)
    • You are setting your kids up for success while starting a generational wealth cycle.

14. Become debt free.

Again, we cannot allow the lenders to eat all of our cake! The “Debt snowball” method worked for us, so that is what we recommend! Here is how https://www.ramseysolutions.com/ explains it, “The debt snowball method is a debt-reduction strategy where you pay off debt in order of smallest to largest, gaining momentum as you knock out each remaining balance. When the smallest debt is paid in full, you roll the minimum payment you were making on that debt into the next-smallest debt payment.”

15. Learn all about insurance.

Insurance is a must have. Life, health, home/renters, disability, long-term care, identity theft, and auto insurance are seven of the top must haves! Do your research to find the best price for the best product. Review and update your coverages regularly.

  • Insurance exists to transfer risk of financial loss from you to the insurance company.
  • Insurance is like an umbrella–if you don’t have it, you risk getting rained on when the storm comes!

16. Monitor your credit report!

You can get one free report per year from each of the credit report bureaus. Here’s how to get your free credit report: https://www.consumer.ftc.gov/articles/free-credit-reports

17. Keep great records!

Remember, you are the CFO. You’re in charge of ensuring your company’s financial success.

  • Imagine you were also the CEO of your company. Would you give your CFO a bonus or would your CFO be collecting unemployment?

18. Develop an estate plan and will!

Another must have. We will all die someday. It is a fact of life. Do not make your family guess your wishes. We must normalize developing and discussing our wishes before we die. Do your best to avoid leaving behind a grieving family that is fighting over assets, money, or your wishes. 

19. Have fun on your journey towards financial success!

We know this seems like a lot, but it is not a terrible journey. Is it challenging? Of course! But we were always told that all things in life worth having are challenging. Accept the challenge! Turn on your best perseverance jams! Let’s enjoy this journey to financial success!

Want to learn more about personal finance and/or need a little help on your journey towards financial success? Purchase Dr. Clement Ogunyemi’s book Nine Tenth! Regardless of your religious beliefs, the sound financial principles taught in this book are proven to work! Click here to find out more! Also, you can reach Dr. Clement Ogunyemi on his website: https://www.4qfinancial.com/about/

Meet the Authors (Yep, we are brothers!)

Olaolu Ogunyemi: U.S. Marine Officer | Author | Mentor

A loving husband, Father, teen mentor, and U.S. Marine Officer, Olaolu Ogunyemi has a deep passion for working with children fueled by an unending supply of energy and imagination! Since he was young, Olaolu has been nicknamed the “life of the party” because he pours his exuberant personality into everything he does. As the fifth of six children, he is intimately familiar with the bond that is forged during quality story time; thus, Olaolu was inspired to start writing children’s stories to help create loving and memorable family moments.

Olaolu writes and speaks in a simple, easily understandable language, and an entertaining style that keeps families hooked while learning vital lessons about virtues and sparking a continuing conversation.

Olaolu is a frequent traveler and in his free time, he enjoys playing music, exercising, and spending time with his family.

Connect with him at:

www.parent-child-connect.com

Dr. Clement Ogunyemi aka “The Finance Doctor”

Dr. Clement Ogunyemi aka “The Finance Doctor” is the founder and Chief Executive Officer of 4Q Financial Management LLC. The company assists clients in maximizing their wealth and reducing taxes. Some of its most popular services include Financial Management, Financial Education, and Tax Planning. Clients of all kinds are accepted. 4Q Financial’s offices are located in Northwest Arkansas where they have developed a remarkably positive reputation working with the local community.

Dr. Ogunyemi has been a finance professional for nearly a decade, with the scope of his work ranging from investment banking with Morgan Stanley to managing funds of the world’s largest and most profitable retailer, Walmart.

Dr. Ogunyemi holds a Bachelor’s of Science in Business Management, Masters of Business Administration with a concentration in Corporate Finance, and a Doctor of Business Administration with a concentration in Finance.

More about The Finance Doctor

Through his experience, he has learned the importance of sound budgeting and spending. He is currently a Chief Financial Officer Consultant for several organizations and serves as a finance chair for several non-profit organizations.

His doctoral study centers around the importance and impact of financial literacy programs on an individual’s financial decision making.

A frequent traveler and entrepreneur, he enjoys working out and spending time with his beautiful fiancé, two sons, and his dog.

For more information be sure to visit https://www.4qfinancial.com.

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Quick Parent Tip: Build Your [Child’s] Life in Reverse

Hello great people! Recently, I was watching a movie called “Arrival” on Hulu. Here is a brief description I found on Google:

“Linguistics professor Louise Banks (Amy Adams) leads an elite team of investigators when gigantic spaceships touch down in 12 locations around the world. As nations teeter on the verge of global war, Banks and her crew must race against time to find a way to communicate with the extraterrestrial visitors. Hoping to unravel the mystery, she takes a chance that could threaten her life and quite possibly all of mankind.”

I will not give my opinion on the movie (because it is irrelevant for today’s topic). However, there was one quote at the end that got my wheels turning. 🤔

“If you could see your whole life from start to finish, would you change things?”

-Actor Amy Adams playing as Louise Banks (Arrival)

I started to pontificate on this slightly modified thought, “What if I could see ‘the end?’ Would I change what I am presently doing?” The easy answer is YES! But how?

1. Start Imagining

In “The 7 Habits of Highly Effective People,” Stephen Covey said, “begin with the end in mind.” This requires foresight, imagination, and vision.

Our [your] ability to imagine in high definition is our [your] super power!

Try this: Close your eyes and see your children in the future. What kind of personality do they have? Do you know what brings them joy and fulfillment? What opportunities exist for them? Keep imagining! This is a high definition imagination moment (e.g. if you cannot taste the coffee that future you is sharing with your child[ren], just keep letting your mind wander!)

I’ll give an example. Brea and I imagine that our children will create healthy relationships, maintain a positive mental attitude, and be financially stable/free. That’s “the end,” but how do we get there??

2. Start Building (in reverse)!

Ok, so now that you have a clear picture of “the end” what do you do? You start building… in reverse!

Let’s take financial stability/freedom for example. We asked ourselves, “what does financial stability look like for our children later in life?” We imagined our children comfortably traversing through three key areas of finance: giving, saving/investing, and enjoying.

1. Giving: We truly believe Acts 20:35 that says, “…it is more blessed to give than to receive.” So not only are we extremely transparent with our giving, we encourage our children to do for others! Give their time and their talents. Give [donate] a percentage (at least 10%) of the money they earn. We want them to feel and understand the value of promoting the welfare of others.

2. Saving/Investing: I admit, this is a tough skill that requires discipline and practice, but if mastered at a young age, our children can ensure their future financial stability while building a legacy for future generations.

Currently, we are teaching our children to save using a couple of different “baskets.”

Basket (A) is call “short term savings.” The short term savings basket is used to get things that require them to save for less than ~30 days. For example, my 7 year old would work for a couple of weeks to earn enough money to purchase a $15 toy.

Basket (B) is called “long term savings.” The long term savings basket is used for things that take longer than ~30 days to save for. This is a little harder for the younger ones, but my 11 year old would work hard for a few weeks to purchase some brand new shoes…… Yea, she’s at that phase in her life. Bring back the little cute puzzles from Dollar Tree!! 😬🙄🥴… I digress.

You get the point, right? We are teaching them to consistently put money aside vice constantly working the “instant gratification” muscle (we will get to that in a second).

Lastly, we introduced my oldest to the concept of investing in mutual funds, and thanks to the Financial Literacy Flashcards by the Finance Doctor (shameless plug 🔌⚡), we have been able to teach her some valuable financial literacy terms! In the future, we will likely open a custodial Roth IRA, show her how we consistently invest for her college expenses, etc. But for now, we are slowly exposing her to the concept of long-term investing at a pace that we feel is appropriate.

3. Enjoying: This one came natural for our children–nobody had to teach them how to spend/enjoy money. And guess what? There’s nothing wrong with that! By mastering the other two key areas, our children will be able to reap the benefits of their hard work. We are not flashy people, but there are a few luxuries that we indulge in as a family so our children understand that there is nothing wrong with treating yourself! In fact, it is a must for a healthy lifestyle. Work hard, play hard!

And that’s it! That is just one of many examples of how we are building our lives in reverse. See how easy that was?!

Now it’s your turn. Give me an example of how you are (or will start) living your life in reverse!