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We rebranded the crow!

On the go? Listen to the audio version of “We rebranded the crow!

There are many audacious claims out there! Some of them really make you scratch your head and wonder how people come up with this stuff. Well, I have my own that I’d like to share with you: we have rebranded the crow! I have made this claim in a couple of podcasts and live interviews and usually people ask, “wait, what does that even mean?” Allow me to explain.

Here’s what I used to think about the crow.:

I will never forget watching the movie “The Seventh Sign” when I was younger. That movie definitely spooked me! Here’s a link to the trailer if you don’t know what I’m talking about. I have never forgotten the quote, “Will you die for him?” I get chills just thinking about it. Another part of the movie that has persisted in my mind is the part where the main character (played by Demi Moore) dreamed of a crow while pregnant. This ominous sign, along with the rest of the plot, was enough to scare me away from crows! I didn’t want to see them, dream about them, or hear them! There was only one problem, the American Crow is one of the top ten most common birds in Louisiana. There are literally thousands of them! Even so, I did my best to avoid them.

My thoughts about the crow obviously changed.

You’re probably wondering, “How did the crow become the main character for your Amazon best-seller and the image for your brand?” That would be a logical question. In fact, Josh (the illustrator for Crow From the Shadow) asked the same question when I pitched him this crazy idea. I told him there were three reasons why I chose the crow.:

1. I wanted to make a winner out of a character who was unlikely to ever be the focal point or hero.

There are millions of children’s books out there, and I have probably read a thousand of them. From what I can recall, I have only seen the crow portrayed as a dark, ominous creature–primarily used in young adult literature to give an eerie feeling to the book. Josh did a phenomenal job of giving a similar, but age appropriate, aura in the beginning of Crow From the Shadow. The pages are dark, and is Crow almost consumed by “the Shadow.”

Where my story differs is Crow slowly begins to come out of that shadow, and “the Shadow” completely fades away by the end of the story as Crow learns that he had the power within to defeat “the Shadow” all along! The story begins dark and gloomy and ends with Crow being thrust into the light as he is enlightened!

The message is that all of us face “the Shadow,” no matter who, what, or where that may be for you. “The Shadow” always tells us what we can and cannot do, and it predetermines whether we will succeed or fail. But just like Crow who began in complete darkness, we have the power to defeat “the Shadow” once we identify its control over us and determine we will overcome the odds.

2. Many people prejudge a crow and predetermine its destiny.

I don’t know about you, but I had never even considered what a baby crow looks like. Have you ever seen a baby crow? It could be the most adorable bird in the world, but most of us would never know unless we actually intentionally researched it.

Here’s a picture of a baby crow in case you were wondering! Source: Pinterest “25 Animals You Never Knew Could Be Cute”

Many of us would agree that crows knock our trash over, drop road kill in our yard, damage crops, and make a lot of noise near our windows while we’re resting. For those reasons, we consider them annoyances or pests, and they will always be written off as such.

Ironically, that sounds like a lot of us depending on where we’re from, what we’ve done in the past, what people have told us, our disabilities, etc. My goal is to break that norm and give you the greatest power there is–the power of choice. No matter who says what, my goal is to empower you to choose to determine your own future! Which leads to my final point.

3. (The completion of my rebranding efforts.) The crow is now a common reminder that YOU control your own destiny!

I hope that you think of the encouraging message every time you see or hear a crow. No matter who you are, where you are from, or what people have told you, you can be and do whatever you put your mind to. So dream BIG and pursue your purpose! Just like Crow, you have the power to #defeattheshadow!

Check out this playlist to see ALL of my books (including Crow From the Shadow) read aloud on different story times!

Interested in buying Crow From the Shadow?

Go to https://parent-child-connect.com/store to find out how to buy my books! My books are sold on my website and all the major retailers!

Me enjoying story time with the wonderful children at Kidz N Harmony Daycare in Ruston, LA. I’m wearing my favorite P2C brand “I determine my own future” shirt!
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How to use books to create teachable and memorable moments.

On the go? Listen to the audio version of “How to use books to create teachable and memorable moments!”

My mom really sparked a love for story time within me. In fact, whenever I read books with my own children, I imagine her inflections, facial expressions, smiles, widening eyes, and excitement. She is exactly who I got my animated personality from while engaging with children.

So when I created my parent-child-connect (P2C) book series, my goal was to develop resources for parents, teachers, and mentors to similarly create teachable and memorable moments of their own! I never imagined that I would have opportunities to share my stories in front of thousands of children around the world. The support has been amazing!

Several educators, librarians, and administrators have given me the opportunity to read and engage with their students. Of course I collected a few notes during these engagements that help me better serve the schools. Ultimately, each engagement has turned into a teachable and memorable moment using some basic fundamentals that I’ll share with you today.

Me reading Horace the Horsefly during a virtual read-aloud session with a 1st Grade class!

How to use books to create teachable and memorable moments.

1. Voice tone and inflections.

Ever wonder why YouTube channels like “Blippi – Educational Videos for Kids” have been so successful? It’s because the creators have learned to entertain and engage children with their tone and inflection! Your tone and inflection draw the children in and brings the story to life for them. Through contextualization, they are learning to comprehend the words you are reading. If there are pictures, the children’s imagination are transforming the pictures from 2-dimensional to 3-dimensional. I call this the Pee-wee Herman vs Clear Eyes guy dynamic. You can reel the children in with an excited voice, or you can bore them with a monotone voice. Your choice!

2. Body language and expressions.

Body language and expressions go hand-in-hand with tone and inflections. With the younger groups (toddler through about 8 years old), I always try to keep my eyes wide, smile broad, chest out, and my arms and hands open. This is a welcoming posture–almost like I’m inviting them to join you in an exciting world! For the older groups (9+), I usually begin by mirroring their body language and expressions then gradually transitioning to a brighter and excitable demeanor. You have to read the room. Why?

Because the younger group is usually more open to new things and excited to engage with you just because you seem “fun.” The older group usually isn’t as eager to join you. They want to get to know you a little more before they warm up to you. They no longer identify as a “child” anymore; they prefer the title “preteen.” With that comes a perceived transition into adulthood and a disinterest in “kiddie things.” That’s ok; we’ll bring the childlike excitement out of them! This body and expression mirroring technique may seem miniscule, but it has worked for me in every setting–from the classroom to the library to the church. Numerous parents and teachers have asked, “How did you get them to open up like that?” My answer was simple: I met them where they were!

3. Awareness of current trends.

Recently, I was sitting in a presentation that one of my peers gave to a group of marines. The presenter made numerous references and used several memes to drive his point home. If used correctly, this can be an invaluable technique for a presenter! The keywords there are, “if used correctly.”

During this presentation, the presenter referenced movies like The Lincoln Lawyer (2011), Red Dawn (1984), and A Christmas Story (1983). These are all great movies and references! The only issue was the majority of the people in the room were between the ages of 18-22 (born between 2000 and 2004)… So they had never seen those movies! He found himself standing in a room full of blank stares. He couldn’t flip through those slides quick enough!

*Side note: I had a similar circumstance when I found out my marines didn’t believe The Lion King (1994) was the greatest Disney movie of all time. Some had never even seen it! Really?! I digress.*

Integrating relevant topics and themes is a great tool, but it’s important to understand your audience and their current interests. This, once again, allows you to meet the children where they are and connect with them on their level.

4. Passion and energy.

This one is simple. If you don’t believe in what you’re saying, the children you’re engaging with won’t believe in what you’re saying. If you are dry, dull, and boring, the children will [accurately] believe you are dry, dull, and boring. They will become disengaged, and the entire session will be pointless. Your passion and energy is the driving force behind my first three suggestions, and it is how you connect your audience with the book you’re reading to create a teachable and memorable moment.

5. Be yourself.

It’s easy to read my first few suggestions and assume I’m encouraging you to be someone you’re not. Well, I’m not. In fact, children will quickly realize any fake characteristics. As such, creating teachable and memorable moments is both a science and an art. In other words, simply systematically studying your target audience and attempting to apply your observations isn’t enough. You have to add in creativity and imagination. Then, just like with fine art, the children will appreciate and connect with your intangible characteristics more than they appreciate your technique.

6. Engage with whomever engages you, but don’t forget to engage the quiet one.

It is super easy to connect with the talkative children. Some people would consider it a success if even five out of eighteen students are engaged. It makes the reader feel accomplished! Quite honestly, I absolutely love an engaged audience. The only issue is when in a group setting (even a small class), it’s easy to overlook the quiet one. That is the one I look for. There are a litany of reasons a child would be quiet and/or withdrawn, but I love giving them the opportunity to speak and feel heard. It builds their confidence and gives you an opportunity to receive immediate feedback from a person who may have otherwise been disengaged. Reel them in; they’ll never forget it!

7. Slow down.

I wanted to be a rapper when I was younger! (I know that’s a weird way to start this section, but let’s just roll with it.) I’m not talking about just any rapper; I wanted to rap like Twista or Busta Rhymes! You know, the kind of rap where the artist says about 280 words per minute. So, it’s no wonder I read and talk fast after practicing that for a few years.

Here’s my advice for you: slow down! You’re not a rapper, so you’re not going to entertain children by reading the book fast. Of course I say that jokingly, because like me, you’re talking fast because of nervousness not because you think it’s entertaining. The way to avoid reading too fast is to schedule natural pauses during your practice runs. Obviously, the implied advice is that you practice and do dry runs before reading with children (even at home). Some of you are thinking like Allen Iverson in the early 2000s, “Practice?! We talkin’ bout practice!” Yes, I’m suggesting you practice before “game time” so you’re ready to engage the children with energy and passion with the right speed, tone, and inflection. You see how this is all coming together? Let’s keep going.

8. The fight for attention.

Let’s park here for a couple of minutes, because this one is critical to creating teachable and memorable moments. I’ve done engagements with parents, clients, teens, toddlers, teachers… basically all age ranges. One thing that each group has in common is a limited attention span. Many scholars, like Barbara Gross Davis in Tools for Teaching and Phillip C. Wankat in The Effective, Efficient Professor: Teaching, Scholarship, and Service, assert that attention begins to wane after about 10 to 15 minutes. There is even an often cited Microsoft report that says our attention span is only 8 seconds… apparently, that’s less than a goldfish! Uh oh. That can be a bit problematic when you’re booked for 30 to 60 minutes. So how do you deal with this conundrum? Is it hopeless to try to engage for longer than 10 to 15 minutes?!

Lucky for us, there are a couple of articles that counter this “limited attention span” assertion. “Attention span during lectures: 8 seconds, 10 minutes, or more?” Was written by Neil A. Bradbury. “The Role of Attention in Learning in the Digital Age” was co-authored by Jason M. Lodge and William J. Harrison. Unfortunately, they took longer than 10 to 15 minutes to read, so I didn’t read them. Just kidding! 😂 I read them, and here three quick points I gathered.:

  1. Limit distractions as much as possible. Kevin Hart’s team’s latest stand-up is about two hours long. During this time, spectators secure their phones in individual Yondr pouches. This is obviously to keep people from recording or broadcasting the show; however, the unintended affect is this initiative forces spectators to pay attention to the show without the consistent distraction. Typically, an individual’s attention span is broken when they attempt to multitask or split their focus. So if possible, pick a quiet room or location without immediate access to mobile devices, toys, TVs, etc. Although we cannot accurately predict the infinite number of ways the brain can become distracted, we can temporarily restrict access to common distractions to increase focus and attention.
  2. The focus cycle. As stated above, there are an infinite number of ways the mind can become distracted. For example, have you ever noticed the little lint and dust floating freely through the air while you’re in a meeting? That’s just one of many fairly insignificant things that can steal our children’s focus. With that in mind, we have to constantly work through the focus cycle. This is where the human brain focuses then (sometimes involuntarily) loses focus. An easily-recognizable outward sign of waning focus is drifting eyes. Your job is to identify these cues and use inflection, expressions, tone, body language, and visual aides to refocus your audience on the book you’re reading.
  3. Humans have limited capacity for visual information. Use your visual aides sparingly…even with picture books. Now this sounds pretty weird. I just told you to use visual aides, and now I’m telling you to limit your visual aides even with a picture book. Let me explain before you call me crazy. Although picture books are full of illustrations, the illustrations should complement the theme. So really, you are directing your child’s attention to how two or three pictures relate to the theme. I’ll use my book, Crow From the Shadow, as an example.
The front cover of my book, Crow From the Shadow

I usually begin by pointing out the two contrasting images of Crow on the front cover. “A” is Crow after he learned how to defeat the Shadow. “B” is Crow before he learned how to defeat the Shadow. I use these contrasting images to highlight the book’s theme. Then, I constantly highlight how Crow is slowly transitioning throughout the story. Thereby, the children can enjoy the story while comprehending the topic without having to memorize each picture.

By the way, here’s a really good read-aloud of “Crow From the Shadow” if you haven’t read it already. 😊

Crow From the Shadow read-aloud on “Story Time W/ Kayla!”

9. Respect the teacher and/or librarian and offer to be a resource.

This should be obvious, but you’d be surprised. The teacher and librarian will be the authoritative figure before and after you leave. They are the people who will begin and sustain what you are trying to do. In other words, you are collaborating with the teacher and/or librarian to create teachable and memorable moments for the children. Both teachers and librarians have been extremely helpful in helping maintain order, reinforcing themes, asking questions that can help the children later, and organizing continuing conversations. So give the teacher and librarian a shout out! Not only does that show that you appreciate them, but it gives them a bit of “street cred” with the children. Trust me, it means a lot to them!

10. What about teenagers?

Some of you are thinking, “yea this is cute for younger children, but it would never work for my teenager.” The beauty of this advice is it will work for teens…with some modifications.

You probably won’t be reading picture books with your teen, but nothing stops you from reading one of the books they are interested in, then discussing it in a relaxed setting. If they chose the book, they are interested in the topic. So by reading their books, not only are you gaining a better understanding of their perspective, you are establishing a common ground between the two of you.

What if you don’t have time to read their books?

No problem. Just ask them about it. Start the conversation by saying something like, “I saw you were reading _____. That seems interesting! Tell me about it!” Don’t try to squeeze in a lecture or dominate these conversations. Allow the conversation to naturally progress. Believe it or not, these discussions will create some of the most heartfelt teachable and memorable moments!

11. Have fun!

I couldn’t end this blog without telling you to have fun! Reading is very exciting and you are doing what it takes to increase literacy as you mentor, lead, and guide children. I am proud of you and the work you’re doing! Let’s continue to build teachable and memorable moments together!

Thank you, and have a great week!

Having fun while reading Horace the Horsefly with my 3 year old.
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FREE Downloadable Resource for Parents, Teachers, and Mentors!

Introducing my second FREE downloadable resource! The Three Day Mental Health Guide: Major Payne Edition (pictured right)

I love free stuff! Don’t you? That’s why I am so excited to offer another free downloadable resource for parents, teachers, and mentors! Introducing the Three Day Mental Health Guide: Major Payne Edition!

In this guide, you will learn strategies to raise mentally tough children. I initially created this guide with the “father-son” relationship in mind; however, I quickly realized that readers can apply the strategies discussed within to any relationship! This guide is broken into three different sections: Day 1-“A Tough Topic;” Day 2– “Time to Break the Mold!;” and Day 3– “The ‘Major Payne’ Leadership Model.” On Day 1, we focus on the importance of discussing mental health—a topic that is considered taboo in numerous homes. On Day 2, we dispel the myths associated with society’s view of masculinity and mental toughness. Finally, on Day 3, we discuss the “Major Payne” leadership model that we can apply to be effective leaders. Each section ends with a prompt to get your wheels turning.

Parents, teachers, and mentors, this is an excellent resource for all ages so feel free to use this guide to lead your children on their own personal journey towards excellent mental health. Together, we can build mentally tough children who excel at whatever they put their minds to!

Download, share, post in your home/office, hang on your website, do whatever you want with this guide. It is yours to keep!

Click the button below or go to http://www.parent-child-connect.com/free-resources to download your FREE copy NOW!

Three Day Mental Health Guide: Major Payne Edition
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Update: Conquer Anxiety & Toxicity

Proven techniques to help you reclaim your life. Get unstuck and thrive!

Updated on July 24, 2022. Did you miss the Conquer Anxiety & Toxicity conference? No problem! Here are the videos!:

Part 1
Part 2

Hello my friends! Imagine being able to stay in the comfort of your home listening to top experts giving you tools and strategies that are proven to conquer anxiety.

Imagine your child’s future of success and resilience. Imagine you being able to feel confident within yourself. Now that’s invaluable! You can join “Conquer Anxiety & Toxicity” for FREE and gain access to live interviews from experts in the industry. Use this link to sign up!

Not convinced you should attend yet? Here’s a little more background:

My friend, Deb Kartz, asked me to help her lead a life-changing pre-recorded summit for parents and professionals to take a deeper look into Anxiety and how it can impact the lives of children, teens, and adults! Yes, anxiety is your body’s natural response to stress and helps us notice dangerous situations and focus our attention, so we stay safe. However, when anxiety starts to interfere with daily activities and routines, and you or your child feels nervous, panicky, or fearful on a regular basis, it is when you need to face those internal feelings.

When you’re feeling anxious or having a panic attack, do you notice your palms get sweaty, and your heart feels like it’s going through your chest?

Is your child glued to your hip and won’t sleep in their bed?

What about your teen who makes all the excuses in the world not to go to school?

Is this what you’re experiencing?

Have you ever wondered what it would be like to reduce your anxiety so you can keep moving forward with confidence? Have you felt stuck and frustrated because your child is stuck in their emotions, feeling anxious, shy, or angry?

If so, I have something mind-blowing to share with you, but you’ve got to act fast before it disappears!

You’re invited to be a part of this amazing summit with expert speakers to help you get unstuck and receive the tools to make a difference in your life and your children. We are putting this pre-recorded summit on so you can get the tools and thrive with confidence.

This event, “Conquer Anxiety & Toxicity,” will give new light and hope to moms, parents, caregivers, and professionals.

Did you know Anxiety disorders are among the most common and most treatable mental health conditions that impact adults, children, and teens?

Parents are uniquely positioned to help their children because children look up to their parents for reassurance and safety.

The biggest misconception about anxiety is people think it should be avoided, which can cause adults and children to fall into a bigger trap and feel anxious, fearful, and angry.

Conquer Anxiety & Toxicity” will open a new doorway so you will learn new ways to approach your anxiety and your children’s anxiety. With proven techniques, tools, and strategies, you will feel confident in yourself, and you will see your child grow with self-esteem and be resilient.

This 21-Day summit aims to build awareness that anxiety is treatable. You will have new insight into dealing with your child’s stress and see when they are stuck in their emotions; you will be able to work through it together. You will gain confidence in yourself as a parent with anxiety. This 21-day pre-recorded summit is FULL of scientific studies backed with research that gives you the tools to get unstuck and flourish and help your child and loved ones who are suffering in silence with anxiety.

My friend Deb Kartz is a Parent and Wellness Coach and creator of “Conquer Anxiety & Toxicity.” She wants to share this exclusive invitation for you to be fully immersed in your heart’s dream to go from feeling trapped inside your body to feeling confident within yourself and have your child flourish with self-esteem. Deb wants you to receive guidance from experts she hand-picked for their expertise in anxiety.

Sign up here!

Deb is a mother of three grown children who once lived a life of complete turmoil and trauma for over two decades. After years of research and education, she has been able to help her children through their trauma and transform her own life. Her passion is to educate and help others understand the importance of nature, nurture, and growth.

Together with my friends and colleagues, I want to give you the encouragement and knowledge to get unstuck with your anxiety and be resilient to promote a nurturing, safe, engaging environment for your children. You will have the tools to encourage your children’s social, emotional, intellectual, and behavioral competencies! Don’t let anxiety take over. You have it in you to thrive; you just need the tools to break the cycle.

I’ll be sharing my own methods on how you can conquer anxiety and toxicity! Anxiety and toxicity are just another way that sneaky “shadow” tries to creep into our life and our children’s lives. As my Amazon best-seller Crow From the Shadow says, “The Shadow is a person… or maybe a thing… or a place. The Shadow tells me who to be, how to go, and where to stay.” Not anymore! We are going to expose that sneaky shadow and kick ’em to the curb! Join us for FREE as we #defeattheshadow to conquer anxiety and toxicity!

Olaolu Ogunyemi: U.S. Marine, mentor, Best-selling Author, and your expert on how to #defeattheshadow to conquer anxiety and toxicity!
Olaolu Ogunyemi U.S. Marine | Mentor | Best-selling Author

Invite a friend… or two… or one thousand (it’s up to you)! Just forward the link to whomever you’d like to invite!