Strong leaders elevate others, serve with humility, and create opportunities for their teams to win. Counterintuitive leadership techniques require us focus on lifting those around us, which inevitably makes the impact naturally spreads far beyond our immediate circles.

That momentum is exactly why I was so honored when world-renowned speaker, author, and educator Danny Brassell selected Lead Last: Twenty-One Counterintuitive Principles for Becoming an Effective Leader for the Lazy Readers’ Book Club this month (August 2026)!

​Here is what Danny shared about the book in his official feature:

​“This refreshing leadership book challenges the idea that leaders must always be first. Instead, it argues that the strongest leaders elevate others, serve with humility and create opportunities for their teams to succeed. Filled with practical insights and encouraging examples, it’s a thoughtful guide for anyone who wants to lead with lasting impact.”

Hearing that message resonate with someone who spends his career inspiring educators and leaders across the country reinforces a simple truth: people respond to authentic, servant-focused leadership.

If you are looking for your next great read, check out the Lazy Readers’ Book Club. Danny puts together a fantastic, curated list every month for readers of all ages.

To everyone who has picked up a copy, left a review, or put these counterintuitive principles into practice with your own teams: thank you! This movement only grows because of your support.

Let’s keep serving, keep elevating others, and keep leading from behind!