On the go? Listen to the audio version of “We rebranded the crow!“
There are many audacious claims out there! Some of them really make you scratch your head and wonder how people come up with this stuff. Well, I have my own that I’d like to share with you: we have rebranded the crow! I have made this claim in a couple of podcasts and live interviews and usually people ask, “wait, what does that even mean?” Allow me to explain.
I will never forget watching the movie “The Seventh Sign” when I was younger. That movie definitely spooked me! Here’s a link to the trailer if you don’t know what I’m talking about. I have never forgotten the quote, “Will you die for him?” I get chills just thinking about it. Another part of the movie that has persisted in my mind is the part where the main character (played by Demi Moore) dreamed of a crow while pregnant. This ominous sign, along with the rest of the plot, was enough to scare me away from crows! I didn’t want to see them, dream about them, or hear them! There was only one problem, the American Crow is one of the top ten most common birds in Louisiana. There are literally thousands of them! Even so, I did my best to avoid them.
My thoughts about the crow obviously changed.
You’re probably wondering, “How did the crow become the main character for your Amazon best-seller and the image for your brand?” That would be a logical question. In fact, Josh (the illustrator for Crow From the Shadow) asked the same question when I pitched him this crazy idea. I told him there were three reasons why I chose the crow.:
1. I wanted to make a winner out of a character who was unlikely to ever be the focal point or hero.
There are millions of children’s books out there, and I have probably read a thousand of them. From what I can recall, I have only seen the crow portrayed as a dark, ominous creature–primarily used in young adult literature to give an eerie feeling to the book. Josh did a phenomenal job of giving a similar, but age appropriate, aura in the beginning of Crow From the Shadow. The pages are dark, and is Crow almost consumed by “the Shadow.”
Where my story differs is Crow slowly begins to come out of that shadow, and “the Shadow” completely fades away by the end of the story as Crow learns that he had the power within to defeat “the Shadow” all along! The story begins dark and gloomy and ends with Crow being thrust into the light as he is enlightened!
The message is that all of us face “the Shadow,” no matter who, what, or where that may be for you. “The Shadow” always tells us what we can and cannot do, and it predetermines whether we will succeed or fail. But just like Crow who began in complete darkness, we have the power to defeat “the Shadow” once we identify its control over us and determine we will overcome the odds.
2. Many people prejudge a crow and predetermine its destiny.
I don’t know about you, but I had never even considered what a baby crow looks like. Have you ever seen a baby crow? It could be the most adorable bird in the world, but most of us would never know unless we actually intentionally researched it.
Here’s a picture of a baby crow in case you were wondering! Source: Pinterest “25 Animals You Never Knew Could Be Cute”
Many of us would agree that crows knock our trash over, drop road kill in our yard, damage crops, and make a lot of noise near our windows while we’re resting. For those reasons, we consider them annoyances or pests, and they will always be written off as such.
Ironically, that sounds like a lot of us depending on where we’re from, what we’ve done in the past, what people have told us, our disabilities, etc. My goal is to break that norm and give you the greatest power there is–the power of choice. No matter who says what, my goal is to empower you to choose to determine your own future! Which leads to my final point.
3. (The completion of my rebranding efforts.) The crow is now a common reminder that YOU control your own destiny!
I hope that you think of the encouraging message every time you see or hear a crow. No matter who you are, where you are from, or what people have told you, you can be and do whatever you put your mind to. So dream BIG and pursue your purpose! Just like Crow, you have the power to #defeattheshadow!
Check out this playlist to see ALL of my books (including Crow From the Shadow) read aloud on different story times!
Me enjoying story time with the wonderful children at Kidz N Harmony Daycare in Ruston, LA. I’m wearing my favorite P2C brand “I determine my own future” shirt!
On the go? Listen to and/or download the audio version of “Establishing Winning Habits!”
I had the pleasure of working in General Austin Miller’s (U.S. Army) command for a few months, and there is one thing that I heard him say over 100 times (that’s no exaggeration): establish repeatable processes. Sometimes, when you hear something so often, you become numb to it; however, that would’ve been a bad idea for me for a couple of reasons: 1. He was a commanding officer, so becoming numb to his orders is a sure way to get you fired. 2. More importantly, every time he said it, he caused me to reflect on my own “repeatable processes” or as most of us call them, habits.
Since then, this idea of habit creation and sustainment has become a critical part of my personal and professional philosophy. Why? Well, I can summarize why with this quote:
If your habits don’t support your goals, your goals are just a wish list.
Olaolu Ogunyemi
What are habits?
Most times when we talk about habits, we are either confronting about or being confronted about bad habits. Don’t get me wrong, I believe this “confrontation” or accountability is a crucial part of habit creation, but it is only part of the equation. We will dive into my principles soon, but first, let’s define “habits.”
Oxford Languages says that a habit is, “a settled or regular tendency or practice, especially one that is hard to give up.” My love for food was the first thing that came to mind when I read this definition. Like most people, I’m still working towards that beach body six pack, but there’s a cliche that closely relates to my eating practices and delays my results: “you are what you eat.” I want to slightly modify this cliche to give you my own simplified definition of the word “habit”:
You are what you repeat.
Olaolu Ogunyemi
My winning habits principles
1. Winning habits begin with math.
Oh no… I’m becoming my parents! When I was young, I was one of those in class telling my math teachers, “I will never use this again!” Now, aside from the fact that i refuse to use a calculator to determine my tips and I solve two math problems every morning to shut off my alarm, I am telling you that winning habits begin with math. It’s actually pretty simple math.
There are twenty-four hours each day. Most of us spend 6-8 of those hours sleeping and another 8-12 of those hours “working.” (You’ll find out why I put “working” in quotes a little later). That means that about 14-20 hours of our day are usually accounted for. What are you doing with the other 4-10 hours each day? Are you intentionally investing every minute?
Those aren’t rhetorical questions to make a point; I truly want you to reflect on what you do during those hours. Although many won’t admit it, a lot of us have formed habits that simply drain our time. So much so that we can seldom recall what we did the day before. If you’re anything like me, you went back to double check that math. That can’t be right! Well, it is.
I reflected on this in one of my very first blog posts where I outlined how many habits I had formed that completely drained my time, and get this: a majority of them were somehow related to the device I carry around in my pocket every day. I challenge you to do your own reflection and record your daily habits.
2. Focus your habits.
Were you shocked by your daily habits list? That’s ok. Let’s do something about it! How do your daily habits align with your goals? Don’t lie or try to use some kind of “butterfly effect” justification. Don’t worry about how much effort or energy you put into each habit. Just have an objective review of what results your daily habits produce. Results are all that matter; there is no “A” for effort–make sure your habits support this fact.
3. “It’s called work for a reason!” -Larry Winget
I recently read and enjoyed this book by Larry Winget. Some may not like his style, because he refers to himself as an “irritational” speaker. In other words, he strives to make you so uncomfortable where you are that you desire to change.
I think my favorite part of this book is the fact that it was aptly named. One would assume that once you get a job, you would show up to perform that job; however, many of us have formed extremely bad habits in the workplace from doing personal chores to not doing anything at all. Of course this causes a ripple effect throughout any given organization and severely impedes processes. Your habits in the workplace are a reflection of your character, values, and professionalism. In other words, if your habits aren’t contributing towards the company’s desired results, you are part of the problem. Let’s focus on making our companies better!
4. Sleep is a must!
I actually don’t know where I got it from, but I remember saying, “sleep is for the rich, so I can’t afford it.” I don’t know; it just sounded cool to me. Nowadays, I don’t know if it’s maturity, a realignment of priorities, or a little bit of both, but I absolutely love sleep! There’s nothing like racing to my bed after a long day. (I’m yawning just thinking about it.)
Listen, numerous studies have shown that our sleep habits impact our mood, performance, attitude, and brain function. Temporarily reducing sleep to accomplish a specific goal is ok, but the key word is “temporarily.” Create a set time, routine, and location for your rest. This is one of the most important habits you can form.
5. Accountability is continuous, but give yourself grace.
Earlier I mentioned that confrontation and accountability are a huge part of habit creation. Let’s use my dietary habits as an example. I can claim that I want to eat better all I want, but without external feedback mechanisms like my wife or the MyFitnessPal food tracker, my goal is a well-intended wish.
However, the other part is grace. We spend decades forming habits, but then we expect to immediately break those habits and form new ones over night. Listen, that is highly unlikely, so give yourself a little grace. Implement a “clean slate” policy meaning you get to mess up every once in a while. Just reflect and implement a couple more accountability mechanisms to prevent repeating the same mistake.
Notice I used the word “repeating” here. You remember where I used that word before? That’s right. “You are what you repeat.” So don’t form a new habit of making more mistakes than progress. This is where a lot of us get stuck. Then we disguise this “one step forward, two steps back” approach as progress as we celebrate the one step forward and apply the “clean slate” policy to our two steps backwards. Let’s break that habit, because it will never work. Accountability and grace go hand-in-hand–you can’t have one without the other.
My winning habits
Now that I’ve outlined my principles, here is a quick list of habits I consider important in no particular order:
Read and learn to experience the world from a different perspective.
Take care of yourself: dedicate time each day to building your physical, mental, emotional, and spiritual pillars. At least 30 minutes per pillar per day.
Work hard when it’s time to work. Play hard when it’s time to play. Rest well when it’s time to rest.
Spend uninterrupted time loving on friends and family. I cannot stress this one enough. Forgive if you need to forgive. Life is too short.
Schedule time for the “time drainers” like social media, TV, window shopping, etc. These will likely always exist, but you need to manage them.
Prioritize your day. Like Dr. Covey said, “keep the main thing, the main thing.” Or maybe I’ll add a little spin to the famous TLC line, “don’t go chasing waterfalls” (my spin) when you are supposed to be swimming at the lake. Yeah I know that was cheesy, but you get the point. Establish and align your habits to your priorities!
Allocate time to reflect on the day. What did you do well? What are some opportunities for improvement?
Smile, have fun, and remind yourself that you are valuable and have a purpose. Your daily habits support that purpose!
On the go? Learn about your purpose on the go with the below audio version!
So there you are; you just implemented an amazing idea! You finally conquered that initial mountain of “what ifs” and persevered through the shadowy valley of self-doubt and second guessing. Even so, you find yourself thinking, “where do I go from here?” You climbed to a new height only to be met by a second wave of doubt. You begin to question yourself, your purpose, and sometimes, your God. Haven’t we all been there? I know I have. I finally pushed past the nervousness of “what will people think” to be met head on by what seems to be another mountain! If that’s you, let me first start off with a quick encouraging word:
So let’s not get tired of doing what is good. At just the right time we will reap a harvest of blessings if we don’t give up.
Galatians 6:9 NLT
My story!
This topic reminds me of a slightly younger Olaolu in 2010-2011. Although several of my mentors were U.S. Army veterans, I decided to join the United States Marine Corps! I literally had no clue what that meant. In fact, I often tell people that the only two Marines I knew before I joined were Major Payne and Gunny Ermey! After I met my recruiter, I watched a couple more movies like “Jarhead” so I can learn and understand the jargon. Clearly, I had no idea what I was actually signing up for or why I was signing up, but I felt the urge to serve specifically in the Marine Corps.
Although I was already an adult (at least legally) and in college, I knew my first obstacle would be to convince my parents and siblings that this was a great idea for me. The military was considered a “last resort” for many in my hometown. That is probably because it really was the “last resort” for several veterans in my area as a judge was willing to place them in prison as an alternative. This was going to be a tough sale.
Many are the plans in the mind of a man, but it is the purpose of the Lord that will stand.
Proverbs 19:21 ESV
The Sales Pitch
“Alright Olaolu, just go to them and tell them, ‘I’m joining the Marine Corps. I’m not asking for your opinion or approval. It’s happening.” I was psyching myself up knowing I wouldn’t take that tone with my parents in a million years. “Just tell them you’re grown and this is what’s best for your life,” I continued.
Of course when the day arrived, my tone was completely unaggressive. I explained to both of my parents that I felt called to serve in this way and reassured them that I would finish college. I was already a Sophomore preparing to head into my Junior year of college, so I felt I could easily afford to take a semester off to attend boot camp and still graduate within four years. Surprisingly, this was pretty uneventful. My parents listened to my idea and calmly asked a few questions to which I responded with very generic answers I previously found on the internet. I later found out they were just putting on a front, but that’s a story for another day. I overcame obstacle number one: convincing my parents this was actually a good idea.
My plan failed, but God’s plan prevailed.
Fast forward a few months, my secretive and ridiculous plan to become an infantryman, serve in combat, train recruits as a drill instructor, graduate college, and commission as an officer within 4 years all came to a screeching halt; something was wrong with my package which prevented me from going to boot camp week after week. Soon, I received a call from an Officer Selection Officer who eventually convinced me to go directly to Officer Candidates School (OCS) through the Platoon Leaders Course-combined program.
After constant preparation like training in some old Army boots one of my mentors let me borrow, cleaning up my diet, and waking up before 5 A.M., I felt I was ready!
The heart of man plans his way, but the Lord establishes his steps.
Proverbs 16:9 ESV
Ready for anything!
When I arrived at OCS, I knew I was not the strongest or the fastest, but boy was I confident. I ran a fairly average initial physical fitness test but came in well under the maximum twenty-four minute three mile time. As a person who absolutely abhorred any running beyond the 400 meter dash, I felt like I could conquer the world. There as even a cameraman snapping a picture as I sprinted towards the finish line. I later found out they posted that picture on the OCS website. I found out in a letter from my dad who was congratulating me on finishing ahead of my peers. Little did he know, I was actually “leading” the back third. Regardless, nobody could tell me I wasn’t the greatest runner of all time.
I took this same confidence to one of the first physical training events. The platoon commander led us on a familiarization run where he would show us the trails we’d be training on–a perfect opportunity to show off my impeccable, newly found running skills.
The run started off at a brisk pace, but not too fast or unbearable. After about ten minutes, I started to think, “man you are really prepared! This can’t be what all those people were whining about on YouTube.” Soon after, we started to encounter a few hills–nothing extreme but enough to fire up the quadriceps, calf muscles, and glutes. Then we approached what appeared to be a mountain. Uh oh, I didn’t see that coming. The platoon commander paused at the bottom and said, “this is Da Nang Hill. Let’s go.”
Da Nang Hill
We started a slower pace up this “hill.” I put my head down to watch only the feet of the person in front of me. If they slowed down, I would run around them. Pretty soon I found myself looking at my platoon commander’s heels. I kept pushing; although, I was winded and my legs were on fire. “Don’t look weak in front of these folks. This is what you trained for,” I thought. After running for what felt like forever, I felt it was time to look up to check progress. I immediately got excited after a quick glance. “We’re almost there! Keep pushing yourself!” I whispered to myself. At least I think it was a whisper.
“A few more steps, and we are at the t…” My thoughts were interrupted. I learned my first lesson about running mountainous trails–or “hilly trails” as these new psychos called it–false peaks are real! The trail turned and continued to elevate at what I thought was the summit! I felt like someone hopped out of the brush and smacked me in the chest with a fifty pound sandbag. Then I noticed the platoon commander’s heels were getting further and further away from me. A few seconds later, a couple more heels pass by. Then a couple more. That’s when it hit me, “you’re walking!”
My embarrassment engulfed me. I couldn’t believe that I broke my one rule: don’t walk. I wanted to start running again, but my legs were sending a clear message back to my brain that sounded like, “pssh. Yeah right!” When we made it to the top, I was once again leading the back third. This time, I learned the name of the motley crew I was leading–the stragglers. I was embarrassed, physically tired, and deflated. Although I had made it to the top of Da Nang Hill, I was in an emotional valley.
The lesson
For I know the plans I have for you, declares the Lord, plans for welfare and not for evil, to give you a future and a hope.
Jeremiah 29:11 ESV
As I reflect on that story, I realize there are so many parallels to life. We prepare, affirm ourselves, set boundaries, and chase after our eternal purpose only to be met by what appears to be a repetitive cycle of rolling hills and false peaks. Regardless of what we have accomplished and our acceptance that God has great plans for our future, we find ourselves discouraged and doubtful of our worth and purpose.
First of all, it’s ok to feel doubt. There are numerous examples of great leaders in the Bible who felt doubt–from Moses to Ruth to the Son of God himself. Each of those moments were profound, and you can easily find countless sermons about their most prolific moments of doubt. However, each of those biblical leaders had one thing in common; they realized that God exists in the past, present, and future outside of our natural timeline…and so should we.
The Eternal Perspective
He has made everything beautiful in its time. Also, he has put eternity into man’s heart, yet so that he cannot find out what God has done from the beginning to the end.
Ecclesiastes 3:11 ESV
I admit, this sounds a bit Star Trek-ish or like something you’d hear from the infamous villain Thanos. This is where our natural understanding falls short and our faith begins. This is why we accept many scientific discoveries as theories instead of fact. Even one of the most notorious scientists ever–Albert Einstein–believed the universe is infinite and that there is an indefinitely superior God. Where we differ is in our belief that the infinite (past, present, and future) God created each of us and placed an eternal purpose in our hearts.
I believe the more we grow our relationship with God, the more we grow beyond our natural limitations so we can see the world from His point of view. I was able to overcome my Da Nang Hill experience–and several other emotional valleys–by realizing that though the setbacks hurt in the moment, they had very little to do with my immediate purpose which was to graduate OCS and they gave credence to my eternal purpose which is to inspire others to overcome their own emotional valleys and pursue their purpose.
Real-time application
As I was writing this, I received a call from a young lady who was distraught. She was conflicted about receiving the COVID-19 vaccine, and after her religious exemption request and subsequent appeal were both denied, she was faced with being separated from the military. She was having her own proverbial Da Nang Hill experience–she felt she was being punished for standing up for what she believed to be right. What’s worse is she would have to face her colleagues who watched her “lose” her fight.
For privacy, I will not discuss any more of her details, but I will share the advice I gave her. I started by reaffirming that I believe we follow orders unless they are unethical, immoral, or illegal, something she already knew. But then, I shared my personal belief and explained how I make decisions:
I pray to ensure my decision is in line with my personal relationship with and belief in God.
I examine how this decision–no matter how small–aligns with my eternal purpose and reason for being on this earth.
I replay numbers 1 and 2 in my mind when facing people who mock or disagree with my decision. I realize that a vast majority of the people we encounter are an extremely small part of our lives. We will never see some people again. So I choose to remain focused on the things that matter and the people who help push me towards my purpose.
In the end, I love to leave people like this young lady with one of my favorite scriptures:
Therefore, since we are surrounded by such a huge crowd of witnesses to the life of faith, let us strip off every weight that slows us down, especially the sin that so easily trips us up. And let us run with endurance the race God has set before us.
Hebrews 12:1 NLT
Stay focused my friends! You will make it through your “Da Nang Hill” experience and come out more refined than before as you live out your God-given purpose.
Happy Monday folks! As with every move, we find ourselves settling in our new neighborhood and searching for a church home. During our church visit yesterday, the lead pastor at Catalyst Church talked about finding our purpose. His sermon resonated with me and sparked this motivational quote on success:
Chasing success leads to disappointment. Chasing purpose leads to fulfillment.
Olaolu Ogunyemi
Allow me to use this metaphor to explain my thoughts: imagine you are a field goal kicker that your favorite football team recruited to kick long field goals. At practice, your coach pushes you hard to be the best you can be. As a part of his training regimen, he establishes a rule that he will move the field goal post back five yards each week. You attempt several kicks at every practice. After two months, you have found that your kicks have been consistently aligned yet five yards short of the field goal post.
Think about it. You have been extremely disappointed for the last two months if you have been solely focused on successfully kicking the ball through the field goal post. I call this success oriented. However, if you have been focused on your purpose (kicking long field goals), you would be celebrating the fact that you have consistently improved by adding an additional thirty-five yards to your original kick. I call this purpose oriented.
As goes life. We all have a reason for living that is greater than simply existing (purpose), and our daily actions either contribute to or detract from that purpose. We bring unique value and skills to those around us. Therefore, we can choose to obsess over achieving tangible results, or we can gain satisfaction in the daily pursuit of our purpose.
Have a great week!
Author’s note: I want to encourage you to live on purpose (what you do to maintain peak physical, mental, emotional, and spiritual health) while pursuing your purpose (your reason for being on this earth). I believe your purpose aligns with what inspires you. As I stated in “How to shift your perspective and live a better life TODAY!,” there are three quick questions to ask yourself to find what inspires you. The intersection of these answers will reveal your inspiration.:
What activities, thoughts, or passions energize me?
What are my greatest strengths?
What value do I bring to those around me (hint: we all bring value to those around us)?
Have a long-term focus and celebrate daily progress. You can do it!
Olaolu Ogunyemi: U.S. Marine Officer| Mentor | Best-selling Author
